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Public Relations for Marketing Management

Public Relations for Marketing Management

Frank Jefkins

134,37 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1983
Materia
Ventas y marketing
ISBN:
9780333359150
134,37 €
IVA incluido
Disponible

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Otros libros del autor

  • Public Relations for Management Success
    Frank Jefkins
    Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. ...
  • Modern Marketing Communications
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    Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are those who see the subject in broader terms, embracing ...
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