LIBROS DEL AUTOR: frank jefkins

4 resultados para LIBROS DEL AUTOR: frank jefkins

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  • International Dictionary of Marketing and Communication
    Frank William Jefkins
    This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operatin...
    Disponible

    65,76 €

  • Public Relations
    Frank Jefkins / John Egan / Paul Baines
    Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strat...
    Disponible

    103,82 €

  • Modern Marketing Communications
    Frank Jefkins
    Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are those who see the subject in broader terms, embracing ...
    Disponible

    66,47 €

  • Public Relations for Marketing Management
    Frank Jefkins
    ...
    Disponible

    134,37 €