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Public Relations for Management Success

Public Relations for Management Success

Frank Jefkins

214,40 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2018
Materia
Empresa y gestión
ISBN:
9781138571624

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Sobre IBD

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

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