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Public Information Campaigns and Opinion Research

Public Information Campaigns and Opinion Research

Public Information Campaigns and Opinion Research

 

265,16 €
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Editorial:
Sage Publications
Año de edición:
2002
Materia
Publicidad
ISBN:
9780761964315

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Sobre IBD

This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns.

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