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Psychology of Persuasion

Psychology of Persuasion

Carlos Alexander Mendoza Jacomino / Chiara Martinez De Valle / Lhia Abaunza Gutiérrez

54,12 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Psicología
ISBN:
9786208082123
54,12 €
IVA incluido
Disponible

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Sobre IBD

In the age of social networks, social manipulation has become a pervasive and disturbing phenomenon. This paper investigates the psychological and social mechanisms underlying social persuasion and manipulation. Fundamental theories such as Bandura’s social learning theory, Festinger’s cognitive dissonance theory, and Foucault’s theory of power and knowledge are explored. In addition, the power of social influence, cognitive biases, and the role of technology in manipulation are discussed. Through a critical and comprehensive analysis, it aims to provide an in-depth understanding of the implications of social manipulation in various contexts.

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Otros libros del autor

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