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Psicologia da persuasão

Psicologia da persuasão

Carlos Alexander Mendoza Jacomino / Chiara Martinez De Valle / Lhia Abaunza Gutiérrez

54,12 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Psicología
ISBN:
9786208082185
54,12 €
IVA incluido
Disponible

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Sobre IBD

Na era das redes sociais, a manipulação social tornou-se um fenómeno generalizado e preocupante. Este documento investiga os mecanismos psicológicos e sociais que estão na base da persuasão e da manipulação sociais. Explora teorias fundamentais como a teoria da aprendizagem social de Bandura, a teoria da dissonância cognitiva de Festinger e a teoria do poder e do conhecimento de Foucault. Para além disso, são discutidos o poder da influência social, os preconceitos cognitivos e o papel da tecnologia na manipulação. Através de uma análise crítica e abrangente, o objetivo é proporcionar uma compreensão aprofundada das implicações da manipulação social em vários contextos.

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Otros libros del autor

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