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Psicología de la Persuasión

Psicología de la Persuasión

Carlos Alexander Mendoza Jacomino / Chiara Martinez De Valle / Lhia Abaunza Gutiérrez

54,38 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Psicología
ISBN:
9786139409792
54,38 €
IVA incluido
Disponible

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Sobre IBD

En la era de las redes sociales, la manipulación social se ha convertido en un fenómeno omnipresente y preocupante. Este trabajo investiga los mecanismos psicológicos y sociales que sustentan la persuasión y la manipulación social. Se exploran teorías fundamentales como la teoría del aprendizaje social de Bandura, la teoría de la disonancia cognitiva de Festinger y la teoría del poder y el conocimiento de Foucault. Además, se analiza el poder de la influencia social, los sesgos cognitivos y el papel de la tecnología en la manipulación. A través de un análisis crítico y exhaustivo, se pretende proporcionar una comprensión profunda de las implicaciones de la manipulación social en diversos contextos.

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Otros libros del autor

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