Print and Broadcast Journalism

Print and Broadcast Journalism

Print and Broadcast Journalism

Edd Applegate

121,90 €
IVA incluido
Disponible
Editorial:
Bloomsbury Publishing plc
Año de edición:
1996
Materia
Sociedad y cultura: general
ISBN:
9780275953331
121,90 €
IVA incluido
Disponible

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Otros libros del autor

  • Strategic Copywriting
    Edd Applegate
    When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this third edition, Edd Applegate explains core principles that have guided advertising for decades and introduces how to ide...
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    In all likelihood advocacy journalism is the oldest form of reportage. It appears frequently whenever journalists desire to advocate their beliefs or ideas about major political or social problems. In Advocacy Journalists: A Biographical Dictionary of Writers and Editors, Edd Applegate identifies the most notable figures in this field. Each entry contains biographical informati...
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    During the 1800s, the United States progressed at a remarkable rate. Commerce gave rise to regional specialization and contributed to the growth of cities. By 1860 the nation had prospered to the extent that it no longer depended on Europe to purchase its goods. Innovations in technology helped increase production, especially in textiles, and transportation projects helped redu...
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