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Principles of Strategic Communication

Principles of Strategic Communication

Bobbi Kay Lewis / Derina Holtzhausen / Jami Fullerton

284,32 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9780367432478
284,32 €
IVA incluido
Disponible

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Sobre IBD

Marking a paradigm shift in the field, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. It is a core text for undergraduate students in strategic communication courses in media, communication, marketing, and advertising programs.

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Otros libros del autor

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