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Principles of Strategic Communication

Principles of Strategic Communication

Bobbi Kay Lewis / Derina Holtzhausen / Jami Fullerton

285,00 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Estudios de comunicación
ISBN:
9781032626307
285,00 €
IVA incluido
Disponible

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Sobre IBD

This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.

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