LIBROS DEL AUTOR: jami fullerton

4 resultados para LIBROS DEL AUTOR: jami fullerton

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  • Principles of Strategic Communication
    Bobbi Kay Lewis / Derina Holtzhausen / Jami Fullerton
    This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making. ...
    Disponible

    128,92 €

  • Principles of Strategic Communication
    Bobbi Kay Lewis / Derina Holtzhausen / Jami Fullerton
    This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making. ...
    Disponible

    285,00 €

  • Principles of Strategic Communication
    Bobbi Kay Lewis / Derina Holtzhausen / Jami Fullerton
    Marking a paradigm shift in the field, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. It is a core text for undergraduate students in strategic communication courses in media, communication, marketing, and advertising programs. ...
    Disponible

    284,32 €

  • Principles of Strategic Communication
    Bobbi Kay Lewis / Derina Holtzhausen / Jami Fullerton
    Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications.Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how ...
    Disponible

    134,99 €