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Pratique et performance du marketing entrepreneurial

Pratique et performance du marketing entrepreneurial

Dr. Patience G. Oguru

99,61 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208272791
99,61 €
IVA incluido
Disponible

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Sobre IBD

L’industrie des télécommunications est vitale pour les économies modernes, en particulier dans les marchés émergents comme le Nigeria. Pour réussir dans un environnement concurrentiel et en évolution rapide, les entreprises de télécommunications doivent mettre en œuvre des pratiques de marketing entrepreneurial afin de conserver leur position de leader sur le marché et d’améliorer leurs performances.Le livre basé sur la thèse, intitulé 'Pratique et performance du marketing entrepreneurial: Une analyse des sociétés de télécommunications dans le sud du Nigeria', étudie la manière dont ces stratégies influencent les résultats commerciaux dans une région diversifiée. Elle explore les pratiques de marketing entrepreneurial adoptées par les entreprises de télécommunications et leur impact sur les performances. L’étude fournit des informations précieuses pour les universitaires, les praticiens et les décideurs politiques.

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