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Prática e desempenho do marketing empresarial

Prática e desempenho do marketing empresarial

Dr. Patience G. Oguru

99,61 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208272753
99,61 €
IVA incluido
Disponible

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Sobre IBD

O sector das telecomunicações é vital para as economias modernas, especialmente em mercados emergentes como a Nigéria. Para serem bem sucedidas num ambiente competitivo e em rápida mudança, as empresas de telecomunicações devem implementar práticas de marketing empresarial para manter a liderança e o desempenho do mercado.O livro baseado na tese, intitulado 'Prática e desempenho do marketing empresarial: Uma análise das empresas de telecomunicações no Sul da Nigéria', investiga a forma como estas estratégias influenciam os resultados empresariais numa região diversificada. Explora as práticas de marketing empresarial adoptadas pelas empresas de telecomunicações e o seu impacto no desempenho. O estudo fornece informações valiosas para académicos, profissionais e decisores políticos.

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