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Entrepreneurial Marketing Practice and Performance

Entrepreneurial Marketing Practice and Performance

Dr. Patience G. Oguru

98,48 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208012885
98,48 €
IVA incluido
Disponible

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Sobre IBD

The telecommunications industry is vital to modern economies, particularly in emerging markets like Nigeria. To succeed in a competitive and rapidly changing environment, telecom companies must implement entrepreneurial marketing practices to sustain market leadership and performance.The book based on the thesis, titled 'Entrepreneurial Marketing Practice and Performance: An Analysis of Telecommunication Companies in South-South Nigeria', investigates how these strategies influence business outcomes in a diverse region. It explores the entrepreneurial marketing practices adopted by telecom companies and their impact on performance. The study provides valuable insights for scholars, practitioners, and policymakers.

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