Pomiar

Pomiar

Günter Weichselbaum

65,80 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209516535
65,80 €
IVA incluido
Disponible

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Sobre IBD

Targi odgrywają ważną rolę w marketingu mix. Wymagania stawiane temu instrumentowi są bardzo wysokie, ponieważ musi on wypełnić lukę między platformą informacyjną a rozrywkową, w której zintegrowana jest komunikacja twarzą w twarz. Ponadto menedżerowie ds. marketingu mają coraz większą potrzebę zwiększenia przejrzystości efektywności wykorzystywanych zasobów. Po stronie dostawców, dwie grupy zawodowe walczą o przychylność klientów w Austrii: architekt akademicki i architekt reklamowy. Prowadzi to do różnic w zakresie wiedzy specjalistycznej i cen, a zasada szybko porównywalnych warunków ramowych w procesie udzielania zamówień na wystąpienia targowe jest w ten sposób poważnie zagrożona. Niniejsza książka zawiera uzasadnione odpowiedzi na te złożone pytania - w celu przedstawienia napięcia między efektywnością kosztową a indywidualnością w dziedzinie przyznawania architektury reklamowej w zrozumiały sposób, ponieważ na rynku istnieje wiele list kontrolnych. Tak naprawdę brakuje jednak prostych, praktycznych modeli, które podsumowują porównywalne kryteria udzielania zamówień w zwartej formie.

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