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Political Marketing

Political Marketing

Andrzej Falkowski / Bruce I. Newman / Wojciech Cwalina

91,69 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2011
Materia
Política y gobierno
ISBN:
9780765629166
91,69 €
IVA incluido
Disponible

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Sobre IBD

This is the first integrated theory-to-practice text on marketing’s role in the political process. Incorporating insights and concepts drawn from Marketing, Psychology, and Political Science, it covers every aspect of marketing’s infiltration into politics, including campaign strategy, market segmentation, and media strategy.

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Otros libros del autor

  • Political Marketing
    Andrzej Falkowski / Bruce I. Newman / Wojciech Cwalina
    This is the first integrated theory-to-practice text on marketing’s role in the political process. Incorporating insights and concepts drawn from Marketing, Psychology, and Political Science, it covers every aspect of marketing’s infiltration into politics, including campaign strategy, market segmentation, and media strategy. ...