LIBROS DEL AUTOR: wojciech cwalina

2 resultados para LIBROS DEL AUTOR: wojciech cwalina

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  • Political Marketing
    Andrzej Falkowski / Bruce I. Newman / Wojciech Cwalina
    This is the first integrated theory-to-practice text on marketing’s role in the political process. Incorporating insights and concepts drawn from Marketing, Psychology, and Political Science, it covers every aspect of marketing’s infiltration into politics, including campaign strategy, market segmentation, and media strategy. ...
    Disponible

    87,63 €

  • A Cross-Cultural Theory of Voter Behavior
    Andrzej Falkowski / Bruce I Newman / Wojciech Cwalina
    A Cross-Cultural Theory of Voter Behavior examines the facets of political marketing and its direct relationship with the voter. Using empirical testing to determine whether voter behavior in established and emerging democracies is predictable, this book suggests a ground-breaking cross-cultural model with theoretical and strategic global implications. ...
    Disponible

    90,76 €