Inicio > Sociedad y ciencias sociales > Política y gobierno > Political Marketing
Political Marketing

Political Marketing

Andrzej Falkowski / Bruce I. Newman / Wojciech Cwalina

314,88 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2011
Materia
Política y gobierno
ISBN:
9780765622914

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
¡Pregúntanos!
Sobre IBD

This is the first integrated theory-to-practice text on marketing’s role in the political process. Incorporating insights and concepts drawn from Marketing, Psychology, and Political Science, it covers every aspect of marketing’s infiltration into politics, including campaign strategy, market segmentation, and media strategy.

Artículos relacionados

  • How Great a Crime - to tell the truth
    Neil Kay / Steven Kay
    Joseph Gales was one of the all-time great Sheffielders – forget Joe Cocker, Jessica Ennis-Hill, Sean Bean or Michael Palin. These are all minnows compared to Joseph Gales – and their stories are boring besides that of the Galeses. The Galeses story has been forgotten and has not been brought together in one place before – it is not just something dredged up from history – an i...
    Disponible

    10,33 €

  • Fearful Majesty
    Benson Bobrick
    Ivan the Terrible - the name evokes the legend of a cruel and dangerously insane tyrant. Fearful Majesty explores that legend and exposes the man, his nature, and his time.This acclaimed biography of one of Russia’s most important and tyrannical rulers is not only a rich, readable biography, it is also surprisingly timely, revealing how many of the issues Russia faces today hav...
    Disponible

    19,27 €

  • Economic Optimization of Innovation & Risk
    Robert Shuler
    A Theory of Crash Rate for Private & Public Projects with Critical or non-Critical systems.Analyzing & managing risk has been a quest for 5000 years, and is essential to everything from water supplies, finance, and agriculture to computers and space travel. At last there is a quantitative theory and a simple equation that allows you to: - choose your failure rate - get there...
    Disponible

    13,02 €

  • The System
    Lincoln Steffens
    The 'muckraker' Lincoln Steffens dug deep into business criminality and political corruption in a powerful series of articles written for McClure's magazine. Establishment newspapers and 'System' politicians dismissed his work as just another example of the decrepit modern journalism that could never pass for genuine writing. But Steffens' dogged quest for truth and justice set...
    Disponible

    23,66 €

  • Digital Activism in Asia Reader
    The digital turn might as well be marked as an Asian turn. From flash-mobs in Taiwan to feminist mobilisations in India, from hybrid media strategies of Syrian activists to cultural protests in Thailand, we see the emergence of political acts that transform the citizen from being a beneficiary of change to becoming an agent of change. In co-shaping these changes, what the digit...
    Disponible

    22,19 €

  • The New Freedom
    Woodrow Wilson
    In 1912, Woodrow Wilson was the Democratic nominee for President of the United States. He campaigned against the Republican incumbent, William Howard Taft, and Taft’s predecessor, Theodore Roosevelt, who had split off from the Republican Party to form his own Progressive, or Bull Moose, Party. Much of the campaign focused on the US economy, particularly the candidates’ views of...
    Disponible

    8,67 €

Otros libros del autor

  • Political Marketing
    Andrzej Falkowski / Bruce I. Newman / Wojciech Cwalina
    This is the first integrated theory-to-practice text on marketing’s role in the political process. Incorporating insights and concepts drawn from Marketing, Psychology, and Political Science, it covers every aspect of marketing’s infiltration into politics, including campaign strategy, market segmentation, and media strategy. ...
    Disponible

    87,63 €