Place Event Marketing in the Asia Pacific Region

Place Event Marketing in the Asia Pacific Region

Waldemar Cudny

80,27 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2023
ISBN:
9781032061016
80,27 €
IVA incluido
Disponible

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Sobre IBD

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.

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