LIBROS DEL AUTOR: waldemar cudny

2 resultados para LIBROS DEL AUTOR: waldemar cudny

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  • Place Event Marketing in the Asia Pacific Region
    Waldemar Cudny
    This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities. ...
    Disponible

    80,27 €

  • Urban Events, Place Branding and Promotion
    Waldemar Cudny
    Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. ...
    Disponible

    80,13 €