Place Event Marketing in the Asia Pacific Region

Place Event Marketing in the Asia Pacific Region

Waldemar Cudny

268,29 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
ISBN:
9780367423544

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This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.

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