Inicio > Ciencias de la tierra, geografía, medioambiente, planificación > Planificación regional y zonal > City Branding and Promotion
City Branding and Promotion

City Branding and Promotion

Waldemar Cudny

268,28 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2019
Materia
Planificación regional y zonal
ISBN:
9781138488106

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Sobre IBD

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

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