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Personalwesen und Marketing

Personalwesen und Marketing

Fasahat Nazir Buchoo

92,12 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Gestión y técnicas de gestión
ISBN:
9786209552977
92,12 €
IVA incluido
Disponible

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Sobre IBD

Dieses Buch bietet eine integrierte Sicht auf Personalmanagement und Marketing und erklärt, wie Mitarbeiterführung und kundenorientierte Strategien gemeinsam den Unternehmenserfolg vorantreiben. Es deckt die Entwicklung und den Umfang des HRM ab, einschließlich Planung, Rekrutierung, Schulung, Leistungsmanagement, Vergütung und Engagement, und verknüpft diese mit zentralen Marketingkonzepten wie Verbraucherverhalten, Segmentierung, Branding, Marketing-Mix, digitales Marketing und Analytik. Das Buch legt den Schwerpunkt auf Employer Branding, internes Marketing, Kultur und strategische Ausrichtung und zeigt, wie HR und Marketing zusammenarbeiten, um das Mitarbeitererlebnis mit dem Kundenerlebnis in Einklang zu bringen und so nachhaltige Wettbewerbsvorteile zu erzielen.

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