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Percezioni e influenza sulla selezione del marchio

Percezioni e influenza sulla selezione del marchio

Vijay Lamba

57,71 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208020446
57,71 €
IVA incluido
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Sobre IBD

Questo manuale si concentra sul modo in cui le percezioni influenzano la scelta del marchio nella mente dei consumatori nel settore dei pneumatici. Lo studio consente alle aziende di avere una visione alternativa su: Quali percezioni su un marchio dominano la mente dei clienti? Quali fattori li portano a queste percezioni? Può anche essere utilizzato come strategia 'supplementare' per ottenere maggiori informazioni sui clienti, soprattutto nei nuovi mercati geografici.

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