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Les perceptions et leur influence sur le choix de la marque

Les perceptions et leur influence sur le choix de la marque

Vijay Lamba

57,71 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208020453
57,71 €
IVA incluido
Disponible

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Sobre IBD

Ce manuel met l’accent sur la manière dont les perceptions influencent le choix de la marque dans l’esprit des consommateurs dans l’industrie du pneu. L’étude permet aux entreprises d’avoir un autre point de vue sur : Quelles sont les perceptions d’une marque qui dominent l’esprit des clients ? Quels sont les facteurs qui les conduisent à ces perceptions ? Elle peut également être utilisée comme stratégie complémentaire pour mieux connaître les clients, en particulier sur les nouveaux marchés géographiques.

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