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Percepções e a sua influência na seleção de marcas

Percepções e a sua influência na seleção de marcas

Vijay Lamba

57,71 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208020439
57,71 €
IVA incluido
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Sobre IBD

Este manual destaca a forma como as percepções influenciam a seleção da marca na mente dos consumidores na indústria dos pneus. O estudo permite às empresas ter uma visão alternativa sobre: Que percepções sobre uma marca dominam a mente dos clientes? Que factores os levam a essas percepções? Também pode ser utilizado como uma estratégia 'suplementar' para obter mais informações sobre os clientes, especialmente em novos mercados geográficos.

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