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Ökotourismus in Ecuador

Ökotourismus in Ecuador

Karina Lange

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208593476
59,25 €
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Sobre IBD

Ecuador verfügt über die größte Artenvielfalt der westlichen Hemisphäre. Dies stellt eine enorme Marketingchance dar, um den Ökotourismus in diesem Land zu fördern. Die Strategie zur Erstellung einer Kommunikationskampagne bestand darin, die Zielgruppe mit der vielfältigen Natur Ecuadors vertraut zu machen. Der Ökotourismus wird durch die Hervorhebung der Reiseziele wie den Galapagos-Inseln, der Küste, dem Hochland oder den Anden und dem Amazonasgebiet gefördert.

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