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L’écotourisme en Équateur

L’écotourisme en Équateur

Karina Lange

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208593612
59,25 €
IVA incluido
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Sobre IBD

La biodiversité de l’Équateur est la plus importante de l’hémisphère occidental. Cela représente une énorme opportunité de marketing pour promouvoir l’écotourisme dans ce pays. La stratégie utilisée pour créer une campagne de communication a consisté à exposer le public cible à la diversité de l’environnement naturel de l’Équateur. L’écotourisme sera promu en mettant l’accent sur des destinations telles que les îles Galápagos, la côte, les hautes terres ou les Andes, et l’Amazonie.

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