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O desenvolvimento de estratégias de marketing em campanhas de consciencialização social

O desenvolvimento de estratégias de marketing em campanhas de consciencialização social

Stephanie Joshi

41,38 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208539221
41,38 €
IVA incluido
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Sobre IBD

Este livro explora a transformação da publicidade como resultado da progressão tecnológica e a sua influência na sociedade. Compara e contrasta o modo moderno (racional, lógico, verdadeiro, sincero) de fazer publicidade nos anos 50 com os anúncios pós-modernos (irracionais, irónicos, manhosos, complexos) do passado recente. Analisa especificamente a publicidade de sensibilização social, incluindo campanhas de segurança rodoviária, saúde mental e imagem corporal.

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Otros libros del autor

  • Die Entwicklung von Marketingstrategien in Kampagnen zur Förderung des sozialen Bewusstseins
    Stephanie Joshi
    Dieses Buch untersucht die Veränderung der Werbung als Folge des technologischen Fortschritts und ihren Einfluss auf die Gesellschaft. Es vergleicht und kontrastiert die moderne (rationale, logische, wahrheitsgemäße, aufrichtige) Art der Werbung in den 1950er Jahren mit der postmodernen (irrationalen, ironischen, schlauen, komplexen) Werbung der jüngeren Vergangenheit. Es befas...
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  • Le développement de stratégies de marketing dans les campagnes de sensibilisation sociale
    Stephanie Joshi
    Ce livre explore la transformation de la publicité à la suite du progrès technologique et son influence sur la société. Il compare et oppose la publicité moderne (rationnelle, logique, véridique, sincère) des années 1950 à la publicité postmoderne (irrationnelle, ironique, sournoise, complexe) du passé récent. Elle se penche plus particulièrement sur la publicité de sensibilisa...
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  • Lo sviluppo delle strategie di marketing nelle campagne di sensibilizzazione sociale
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    Questo libro esplora la trasformazione della pubblicità come risultato del progresso tecnologico e la sua influenza sulla società. Mette a confronto e contrasta il modo moderno (razionale, logico, veritiero, sincero) di fare pubblicità negli anni Cinquanta con quello postmoderno (irrazionale, ironico, scaltro, complesso) del passato recente. In particolare, analizza la pubblici...
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