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Die Entwicklung von Marketingstrategien in Kampagnen zur Förderung des sozialen Bewusstseins

Die Entwicklung von Marketingstrategien in Kampagnen zur Förderung des sozialen Bewusstseins

Stephanie Joshi

41,38 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208539184
41,38 €
IVA incluido
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Sobre IBD

Dieses Buch untersucht die Veränderung der Werbung als Folge des technologischen Fortschritts und ihren Einfluss auf die Gesellschaft. Es vergleicht und kontrastiert die moderne (rationale, logische, wahrheitsgemäße, aufrichtige) Art der Werbung in den 1950er Jahren mit der postmodernen (irrationalen, ironischen, schlauen, komplexen) Werbung der jüngeren Vergangenheit. Es befasst sich speziell mit Werbung zur Förderung des sozialen Bewusstseins, einschließlich Kampagnen zu Verkehrssicherheit, psychischer Gesundheit und Körperbild.

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