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Lo sviluppo delle strategie di marketing nelle campagne di sensibilizzazione sociale

Lo sviluppo delle strategie di marketing nelle campagne di sensibilizzazione sociale

Stephanie Joshi

41,38 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208539214
41,38 €
IVA incluido
Disponible

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Sobre IBD

Questo libro esplora la trasformazione della pubblicità come risultato del progresso tecnologico e la sua influenza sulla società. Mette a confronto e contrasta il modo moderno (razionale, logico, veritiero, sincero) di fare pubblicità negli anni Cinquanta con quello postmoderno (irrazionale, ironico, scaltro, complesso) del passato recente. In particolare, analizza la pubblicità di sensibilizzazione sociale, tra cui le campagne per la sicurezza stradale, la salute mentale e l’immagine del corpo.

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Otros libros del autor

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