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O Consumo de Fast Food na Era da Globalização

O Consumo de Fast Food na Era da Globalização

Ijeoma Chinyere Ukonu

73,89 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9783639642001
73,89 €
IVA incluido
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Sobre IBD

Este livro sobre o consumo de fast food na era da globalização tentou explorar a forma como a fast food se tornou uma cultura alimentar global devido às actividades das empresas multinacionais e transnacionais, ao desenvolvimento das comunicações, aos transportes e à circulação de pessoas. A globalização teve impacto no consumo de fast food, especialmente entre os jovens que são maioritariamente estudantes e que são alvo das grandes cadeias alimentares globais. Recorrendo a teorias relevantes, dá uma ideia de como as forças globais interagem com as locais para afetar as culturas alimentares. Explica as razões por detrás da popularidade da comida rápida entre os estudantes, a sua taxa de consumo e a escolha da comida rápida pelos estudantes.

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