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La consommation de fast-food à l’ère de la mondialisation

La consommation de fast-food à l’ère de la mondialisation

Ijeoma Chinyere Ukonu

73,95 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9783639642315
73,95 €
IVA incluido
Disponible

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Cet ouvrage sur la consommation de fast-food à l’ère de la mondialisation a tenté d’explorer comment la restauration rapide est devenue une culture alimentaire mondiale en raison des activités des entreprises multinationales et transnationales, du développement de la communication, des transports et des déplacements de personnes. La mondialisation a eu un impact sur la consommation de fast-food, en particulier chez les jeunes, qui sont pour la plupart des étudiants et constituent la cible des grandes chaînes alimentaires mondiales. En s’appuyant sur des théories pertinentes, elle donne un aperçu de la manière dont les forces mondiales interagissent avec le local pour influencer les cultures alimentaires. Elle explique les raisons de la popularité de la restauration rapide auprès des étudiants, son taux de consommation et le choix des étudiants en matière de restauration rapide.

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