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New Directions in International Advertising Research

New Directions in International Advertising Research

 

249,04 €
IVA incluido
Consulta disponibilidad
Editorial:
Emerald Publishing Ltd
Año de edición:
2002
Materia
Publicidad
ISBN:
9780762309504

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Librería Proteo (Málaga)
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Sobre IBD

Suitable for those interested in international advertising research and international advertising practitioners, this book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions.

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