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Narrative Advertising Models and Conceptualization in the Digital Age

Narrative Advertising Models and Conceptualization in the Digital Age

Narrative Advertising Models and Conceptualization in the Digital Age

Recep Yılmaz

269,12 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2017
Materia
Publicidad
ISBN:
9781522523734
Páginas:
80
Encuadernación:
Rústica
269,12 €
IVA incluido
Disponible

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Sobre IBD

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

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