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Motivationsfaktoren

Motivationsfaktoren

Bashar Alhaj Mohammad

109,21 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786209020810
109,21 €
IVA incluido
Disponible

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Sobre IBD

Motivationsfaktoren, die ausländische Touristen nach Jordanien beeinflussen: Fallstudien zu Amman und Petra. Diese Studie verwendet ein Modell, das auf Push- und Pull-Faktoren als konzeptionellem Rahmen basiert. Da nur wenige Informationen über die Reisemotive für Jordanien dokumentiert sind, versucht diese Studie, die Motivationsfaktoren ausländischer Touristen für das Land zu identifizieren, da verschiedene Tourismusmärkte unterschiedliche Verhaltensweisen aufweisen. Dies kann wichtige marketingbezogene Auswirkungen für das Land haben, insbesondere im Hinblick auf die Untersuchung von Motiven bei der Segmentierung von Märkten, der Konzeption von Werbeprogrammen und der Entscheidungsfindung über die Entwicklung von Reisezielen.

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