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Facteurs de motivation

Facteurs de motivation

Bashar Alhaj Mohammad

109,22 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786209023378
109,22 €
IVA incluido
Disponible

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Sobre IBD

Facteurs de motivation influençant les touristes étrangers en Jordanie : études de cas d’Amman et de Pétra. Cette étude adopte un modèle basé sur les facteurs d’attraction et de répulsion comme cadre conceptuel. Comme peu d’informations ont été documentées sur les motivations de voyage en Jordanie, cette étude tente d’identifier les facteurs de motivation des touristes étrangers dans le pays, car différents marchés touristiques présentent différents domaines de comportement. Cela peut avoir des implications marketing importantes pour le pays, notamment en termes d’examen des motivations dans la segmentation des marchés, la conception de programmes promotionnels et la prise de décision concernant le développement des destinations.

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