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Mesure de la qualité des services électroniques dans les banques et satisfaction des clients

Mesure de la qualité des services électroniques dans les banques et satisfaction des clients

Amutha P V / Bhuvaneswari M

51,95 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208624705
51,95 €
IVA incluido
Disponible

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Sobre IBD

' Assessing The Impact of E-Service Quality On Customer Loyalty In The Banking Sector' (Évaluer l’impact de la qualité des services électroniques sur la fidélité des clients dans le secteur bancaire) se penche sur l’interaction critique entre la qualité des services numériques et la satisfaction des clients dans le secteur bancaire. L’ouvrage examine les principaux paramètres et cadres d’évaluation de la qualité des services électroniques, en mettant l’accent sur des facteurs tels que la fiabilité, la réactivité, la convivialité et la sécurité. En mettant l’accent sur la compréhension des attentes des clients à l’ère numérique, il fournit des indications précieuses sur la manière dont les banques peuvent améliorer leurs services en ligne pour favoriser la fidélité et la satisfaction. Cette ressource est essentielle pour les professionnels du secteur bancaire, les chercheurs et les universitaires qui souhaitent explorer des approches innovantes pour améliorer les expériences de banque en ligne.

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