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Medição da qualidade do serviço eletrónico nos bancos e satisfação dos clientes

Medição da qualidade do serviço eletrónico nos bancos e satisfação dos clientes

Amutha P V / Bhuvaneswari M

51,95 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208624729
51,95 €
IVA incluido
Disponible

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Sobre IBD

' Assessing The Impact Of E-Service Quality On Customer Loyalty In The Banking Setor' analisa a interação crítica entre a qualidade do serviço digital e a satisfação do cliente no sector bancário. O livro examina as principais métricas e estruturas para avaliar a qualidade do serviço eletrónico, destacando factores como a fiabilidade, a capacidade de resposta, a facilidade de utilização e a segurança. Centrando-se na compreensão das expectativas dos clientes na era digital, fornece informações valiosas sobre a forma como os bancos podem melhorar os seus serviços em linha para promover a lealdade e a satisfação. Este recurso é essencial para profissionais do sector bancário, investigadores e académicos que pretendam explorar abordagens inovadoras para melhorar as experiências de banca eletrónica.

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