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Messa in scena e drammaturgia nello showroom

Messa in scena e drammaturgia nello showroom

Tamara Toplak

51,75 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209429712
51,75 €
IVA incluido
Disponible

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Sobre IBD

Questo lavoro combina approcci teorici alla comunicazione esperienziale e linee guida di drammaturgia strategica e messa in scena con parametri di progettazione di mondi di marca esperibili e li esamina in relazione al commercio al dettaglio di moda austriaco. Il design è inteso come strumento di comunicazione e, nel corso di questo lavoro, viene esaminato da diverse prospettive. Come vengono percepiti dai consumatori i singoli elementi di progettazione della messa in scena e della drammaturgia nello showroom? L’uso mirato di elementi di progettazione della messa in scena e della drammaturgia nello showroom stimola l’acquisto? In questo libro, i diversi argomenti vengono contestualizzati ed esaminati dal punto di vista dei consumatori. Ciò rende questo libro particolarmente rilevante per dirigenti, manager e ricercatori nel campo del commercio e della psicologia del commercio.

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