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Encenação e dramaturgia na sala de exposições

Encenação e dramaturgia na sala de exposições

Tamara Toplak

51,74 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209424595
51,74 €
IVA incluido
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Sobre IBD

Este trabalho combina abordagens teóricas da comunicação experiencial, bem como diretrizes de dramaturgia estratégica e encenação, com parâmetros de design de mundos de marcas experienciais e analisa-os no contexto do retalho de moda austríaco. O design é entendido como um instrumento de comunicação e, no âmbito deste trabalho, é analisado sob diferentes perspetivas. Como é que os consumidores recebem os elementos individuais de design da encenação e da dramaturgia na sala de exposições? O uso direcionado de elementos de design da encenação e da dramaturgia na sala de exposições estimula a compra? Neste livro, os diferentes tópicos são contextualizados e analisados do ponto de vista do consumidor. Isso torna este livro particularmente relevante para executivos, gestores e cientistas na área do comércio e da psicologia do comércio.

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