Mercadotecnia de Restaurantes

Mercadotecnia de Restaurantes

Berumen Calderon Mauro Felipe / Estolano Cristerna Damayanti / Mendoza Lara Jorge Luis

40,53 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2013
Materia
Biologia, ciencias de la vida
ISBN:
9783845487014
40,53 €
IVA incluido
Disponible

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Esta obra es una recopilación de tres casos de estudio, donde estudiantes de la Especialidad en Gestión e Innovación en la Industria Gastronómica de la Universidad del Caribe, desarrollaron un programa de consultoría básica para el análisis de la aplicación de las herramientas de mercadotecnia en restaurantes en la ciudad de Cancún y la Riviera Maya, México. Los resultados obtenidos pueden servir como guía para personas que desean iniciarse en la asesoría y consultoría en esta industria. Este ejercicio fue supervisado por investigadores de tiempo completo de dicha institución, quienes señalaron los resultados positivos y negativos más relevantes con el fin de mejorar la recomendación que le harían a la dirección general de cada establecimiento.

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