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Matriz de Marketing 2.0 > Texto Integral

Matriz de Marketing 2.0 > Texto Integral

Cassiano Polesi

47,18 €
IVA incluido
Disponible
Editorial:
Lulu Press
Año de edición:
2008
Materia
Empresa y gestión
ISBN:
9788590744467
47,18 €
IVA incluido
Disponible

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EDIÇÃO TEXTO INTEGRAL, de 7/NOV/2008 [408 pgs. (+ capas); acabamento: lombada quadrada (cola e costura)] - Este livro reúne os volumes 1, 2 e 3, vendidos separadamente (veja abaixo). Atenção: É O MESMO TEXTO. Para uma versão mais barata, consulte a edição e-book, em PDF, no final desta página.

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    LIVRO 2, de 7/NOV/2008 [192 pgs. (+ capas); acabamento: lombada quadrada (cola e costura)] - Esta parte 2 do estudo trata da aplicação da matriz (apresentada na parte 1) na história da indústria da comunicação: jornais, rádio, tevê e web. Com um texto simples, mas não simplório, esse livro oferece ao leitor uma ferramenta conceitual inédita sobre a internet, detalhadamente expl...
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