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Materialność mediów i semiotyka

Materialność mediów i semiotyka

Nayana Gurgel de Moura

76,38 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209434556
76,38 €
IVA incluido
Disponible

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Sobre IBD

Materialność mediów, jako opakowanie komunikacyjne, wyraża się poprzez formy, kolory, wykończenia, ozdoby i obrazy. Jest jak znak, który przychodzi nam do głowy po aktywowaniu znaczenia u jednostek poprzez bodźce do interpretacji, a jest kompletny dopiero wtedy, gdy proces ten ma miejsce. W ten sposób, interpretując to, co zostało nam przekazane, budujemy znaczenia na podstawie naszych własnych odniesień w kontekście społecznym, w którym się znajdujemy. Ta książka pokazuje kroki niezbędne do przeprowadzenia analizy produktu medialnego przy użyciu semiotyki jako narzędzia.

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Otros libros del autor

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    Die Materialität der Medien als kommunikative Verpackung drückt sich durch Formen, Farben, Oberflächen, Verzierungen und Bilder aus. Sie ist wie das Zeichen, das uns in den Sinn kommt, nachdem es durch Interpretationsreize eine Bedeutung in den Individuen ausgelöst hat, und erst dann vollständig ist, wenn dieser Prozess stattfindet. Wenn wir also das Gegebene interpretieren, ko...
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    Media materiality, as a form of communication packaging, is expressed through shapes, colors, finishes, embellishments, and images. It is like a sign that comes to mind after activating meaning in individuals through stimuli for interpretation, only becoming complete when this process occurs. Thus, when interpreting what has been given, we construct meanings based on our own re...
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