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Materialità dei media e semiotica

Materialità dei media e semiotica

Nayana Gurgel de Moura

76,38 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209465277
76,38 €
IVA incluido
Disponible

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Sobre IBD

La materialità dei media, come confezione comunicativa, si esprime attraverso forme, colori, finiture, ornamenti e immagini. È come il segno che ci viene in mente dopo aver attivato il significato negli individui attraverso stimoli all’interpretazione, che è completo solo quando questo processo ha luogo. Così, interpretando ciò che ci è stato dato, costruiamo significati a partire dai nostri riferimenti nel contesto sociale in cui ci troviamo. Questo libro mostra i passaggi per analizzare un prodotto mediatico, utilizzando la semiotica come strumento.

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