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Marketing to the 90s Generation

Marketing to the 90s Generation

Anders Parment

65,34 €
IVA incluido
Consulta disponibilidad
Editorial:
Springer Nature B.V.
Año de edición:
2014
Materia
Negocios internacionales
ISBN:
9781137444295

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Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts. This book explores how they come about, what defines them, and what they mean to society, institutions, and companies. Parmen

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