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Generation Y in Consumer and Labour Markets

Generation Y in Consumer and Labour Markets

Anders Parment

61,43 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Teoría y comportamiento organizativos
ISBN:
9781138945685
61,43 €
IVA incluido
Disponible

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Sobre IBD

Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done.  This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations.

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