LIBROS DEL AUTOR: anders parment

3 resultados para LIBROS DEL AUTOR: anders parment

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  • Die Zukunft des Autohandels
    Anders Parment
    Dieses Buch beschreibt die Auswirkungen des globalen Wettbewerbs auf Automobilhandel, -vertrieb und -produktion: Urbanisierung, weniger Führerscheinprüflinge, höhere Kosten für Autonutzung, harte Konkurrenz unter den Herstellern und ein drastisch verändertes Konsumentenverhalten bestimmen die Märkte. Ergo: Die Automobilbranche muss dringend umdenken! Anders Parment bietet die f...
    Disponible

    72,86 €

  • Generation Y in Consumer and Labour Markets
    Anders Parment
    Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their va...
    Disponible

    61,43 €

  • Automobile Marketing
    Anders Parment
    This book deals with Automobile Marketing and how distribution contributes to manufacturers’ and dealers’ competitiveness. Based on a thorough analysis of the automobile industry, different distribution solutions are investigated through applying a framework of four strategic issues. First, the pressure to keep distribution costs low while conveying a clear brand message gives ...
    Disponible

    96,74 €