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Marketing the Sports Organisation

Marketing the Sports Organisation

Alain Ferrand / Scott McCarthy

97,26 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2008
Materia
Deportes y recreación al aire libre
ISBN:
9780415453301
97,26 €
IVA incluido
Disponible

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Sobre IBD

Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an essential manual for professionals and an invaluable resource for academics.

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Otros libros del autor

  • Marketing the Sports Organisation
    Alain Ferrand / Scott McCarthy
    Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an essential manual for professionals and an invaluable resource for academics. ...