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Marketing the Sports Organisation

Marketing the Sports Organisation

Alain Ferrand / Scott McCarthy

355,62 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2008
Materia
Deportes y recreación al aire libre
ISBN:
9780415453295

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Sobre IBD

Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an essential manual for professionals and an invaluable resource for academics.

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